MUMBAI: Orissa's radio station Radio Choklate collaborated with the newly launched radio taxi Cab Next for the occasion of Rakshabandhan.

The radio station through this initiative collected bytes from people and traffic authorities like SAP Traffic Bhubhneshwar. Under the same sisters asked their brothers to protect themselves by wearing a helmet when on bike and using the seat belt while driving on Rakshabandhan. The message spread was that a brother can protect his sister only if he manages to protect himself.

This was a five days campaign for which the radio station partnered with Cab Next.