MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
MUMBAI: Week 23 turned out to be a mixed bag for Fever FM. The radio station consolidated its position in the cities of Bangalore, Delhi and Mumbai though it had a poor show in Kolkata where it lost massively. Similarly, Radio City also gained strides in Delhi and Bangalore but lost grip in Mumbai. Let's take a look at the radio stations' performance in the four metros:
Bangalore - Last week's gainer Big FM lost 0.1 points this week, ending the week with a market share of 19.5 per cent. Radio Mirchi featured next in the number game gaining 0.1 points and notching a market share of 17.4 per cent. Fever and Radio City both gained 0.2 points to capture the third and fourth position ending with a market share of 15.5 and 12.6 per cent respectively. AIR FM Rainbow maintained its status quo with a market share of 9.6 per cent. Radio One which gained considerable strides last week, slipped in week 23 with 0.1 points ending with a market share of 8.8 per cent.
Delhi - In the capital, Radio Mirchi maintained its numero uno position gaining 0.3 points leaving its competitors far behind to end with a market share of 24.9 per cent. Fever FM followed next gaining 0.1 points and taking home a share of 18.9 per cent. AIR FM Gold incurred massive loss losing a considerable 0.5 points ending with a market share of 17.3 points. Red FM maintained the status quo with a market share 9.6 points. Radio City came next losing 0.1 points followed by Big FM which also maintained the status quo with a market share of 7 per cent.
Kolkata - The week saw a huge dip in the ratings for many stations in the city. Radio Mirchi maintained its top position gaining 0.1 points to end with a market share of 20.7 per cent. Big FM increased its market share to 17.9 per cent after gaining a considerable 0.4 points. Friends FM in the third spot lost a significant 0.3 points ending with a market share of 11.2 followed by Amar FM which came a close next with 10.9 per cent. Fever FM slipped considerably in the city, losing a whopping 0.7 points to end with a share of 8.2 per cent. Radio One came in next, gaining 0.4 points taking away a pie of 5.8 per cent of the market. Meow FM also lost 0.4 points.
Mumbai - Week 23 did not paint a very rosy picture for Mumbai as well with most of the station losing considerable points. Last week's gainer Radio Mirchi lost 0.3 points in the city to end with a market share of 17.2 per cent. Red FM which came next maintained its status quo with a share of 14.1 per cent. Radio City, Big FM and AIR FM Gold all lost 0.1 points to end with a share of 13.2, 11.6 and 11.3 per cent respectively. Fever FM followed next with a gain of 0.2 points. Radio one also inched further with a gain of 0.1 points and ending with a market share of 6.6 per cent.
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
MUMBAI: In a world where men are often encouraged to hide their emotions, we tend to overlook the fact that Mard Ko Bhi Dard Hota Hai.
MUMBAI: With the festival of Diwali around the corner, shopping fervour is at its peak across the country. Making the festivities extra special, BIG FM, one of India's leading radio networks, is back with the third season of its distinctive campaign Super Duper Dhamaka.
