'Needed: an alternative music scene' by Niladri Kumar
It's a big thing today if an artiste manages to get 5000 listeners As a kid, I had heard from my father about the late 50's - 70's era when people thronged theatres in large numbers. There were no auditoriums then, concerts would be conducted in theatres because those were the only venues.
Brand integration: way to go! - Balasubramaniam
Brand integration is the imbedding or weaving of a client's brand with the radio station's brand into content that shares common brand values, personality, or message.
Changing perceptions, building awareness - Anuj Singh
The year began with a wave of optimism about radio's performance and expected growth. A FICCI - PWC report talked about a growth rate of 40 per cent and an expected industry size of Rs 672 crore by the end of the year. Radio CEOs expressed their optimism on opening up of content, relaxation in...
FM round up: South - A year of opportunities
2008 turned out to be a year of opportunities for FM operators south of the Vindhyas, as many players launched their stations during the year. 2009, say most, will be a year of consolidation. An interesting aspect of the Bangalore market that the initial RAM listenership survey had mapped as a high...
