Music albums advtg on TV on upswing
Television`s popularity as a means of promoting music albums continues to grow.
Radio City's National Head of Marketing Rana Barua - One of our largest initiatives has been changing our music strategy
Radio City's National Head of Marketing, Rana Barua leads the national marketing team, based out of Mumbai. Barua looks after all national marketing initiatives. The focus of his assignment is to further build on the innovative never-done-before aspects of marketing which will further build the...
Olds Still Gold in Music Industry
The Om shanti Oms and the Saawariyas might be the rage of the moment, but if statistics are to be believed, Bollywood`s golden oldies continue to rule the roost.
TAM Media Research vice president Pradeep Hejmadi - What matters is giving the market data that is sensitive enough to show change'
TAM India, progenitor of the Radio Audience Measurement study that has just been rolled out, kept a studied silence while the broadcasters interpreted the results they day they were announced on 31 October. TAM Media Research vice president Pradeep Hejmadi spoke to radioandmusic.com's Aparna Joshi...
International Music Feed president Andy Schuon - We are targeting 12 to 24 year olds - the Google /Ipod generation
Andy Schuon, former top programming executive for MTV and VH1, is now president of Vivendi/Universal's new TV network IMF: The International Music Feed, the only music TV channel owned by a record label - Universal Music Group. In an email interview, Schuon outlines his plans for the new channel....
Shemaroo entertainment director Hiren Gada - Unremix' albums are old songs packaged a new for Gen Next
Hiren Gada, Director, Shemaroo Entertainment is a management graduate with 13 years of experience in media. He handles several areas like Strategy, Marketing, Finance, Overseas Markets, Operations and Acquisitions for Shemaroo and has been instrumental in putting in place several new initiatives...
BIG Digital director Archana Vohra - We plan to launch three to four more portals this year
Archana Vohra took charge as director, Big Digital in September 2007. In less than two months of inception, BIG 92.7 FM's digital and online music foray has ventured into podcasting, plans to get into mobile VAS in a big way and launch a slew of portals in the coming months. Vohra oversees the...
INX Media head of music entertainment channels Vikas Varma - Anything before 2002 is retro for us
Market sources say 9XM could well be the first from the INX Media family to get off the block, in early November 2007. INX Media head of music entertainment channels Vikas Varma refuses to be intimidated by the slew of existing music channels that may pose a threat to the new product, and plans to...
Do rock bands really rock Mumbai?
The rock scene in Mumbai is picking up.
Cashing in on compilations
Mix n match compilations are gaining currency in the Indian music industry.
