Dr R Shreedhar - Content generation is possible if you have many people keen on a social cause
He could well be described as one of the pioneers of the radio sector in India. Dr R Shreedhar has been with All India Radio for 30 years, has headed the media unit of the Indira Gandhi National Open University for five years, and was instrumental in starting the Gyandarshan, Eklavya and Vyas...
Music albums find regional channels, ad breaks better bet
Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
Indians leads mobile music charge
It`s happening faster than you thought, and it`s happening right here.
Can India try the nano-ad Blinks formula, which has been successfully tried in the US? Or will we have to wait for homegrown inn
Take away the odd award at Cannes, and the bulk of advertising on radio in India continues to remain remarkably unremarkable.
Unesco Advisor Jocelyn Josiah - Community radio allows common people to be heard by the powerful
This is a hot seat," sighs Jocelyn Josiah, as we settle down for the interview. The lady is neck deep in her work as Advisor to Unesco, for Communication and Information, Asia. Under Josiah's purview are India, Nepal, Bangladesh, Sri Lanka, Maldives, Afghanistan and Pakistan.
B.A.G. Films managing director Anurradha Prasad - Aspiration is what we have to sell
Radio Dhamaal is the newest kid on the FM radio block in India. And, like any latter sibling, it stands to face a lot of comparisons with the older offspring, and needs to prove its mettle to hold its own in a field cluttered by the elder brothers. But Dhamaal, brainchild of the Anurradha Prasad...
Indian music industry - Poised to go digital
TThe Indian music industry is seeing a definite shift from physical to digital, and is expected to grow exponentially in the year ahead.
Mobile Music Industry - Way to go !
Mobile music has emerged as the most prominent segment in the digital music industry and is a major money making business. Today, the definite buzzword with Indians is `mobile`. Everyone realizes how quickly the world is going digital and how important it is to keep in pace with the changing times.
Devotional Music: Another money making segment in the Indian music business
The Indian music scenario keeps changing all the time. Where Bollywood ruled the roost earlier, gradually indi-pop grounded itself and with its buoyant marketing attracted the listeners.
Playing the Indian music tune globally
Indian music industry is looking at growth through global promotional pushes
