MTV India's GM and VP creative and content Ashish Patil - It would be myopic to say we compete only with channels
He insists he's the oldest person in the organisation, but MTV India's GM and VP creative and content, Ashish Patil bubbles over with energy, enthusiasm and ideas that would make his 'bull's eye' TG - youth, quite envious.
Channel [V] India head honcho Amar K Deb - Blogumentary is our USP
Thirteen years on, Star India's music channel is experimenting with 'blogumentary' content and has adopted the tagline Channel [V] made by you. The recipe for getting more eyeballs in a genre which is seen to be stagnating also includes the reality format. In an interview with Indiantelevision....
FM radio eyes Net profit
The Internet is the new frontier for India's burgeoning FM radio stations.
Big FM COO Tarun Katial - We used the brand ambassador route to break through the cluttered FM market
Reliance ADAG has aggressive plans laid out for its radio venture Big FM. With 29 stations already in place, Big FM has 16 more waiting in the wings. And it has an investment outlay of Rs 4 billion. Banking on Abhishek Bachchan as the face of Big FM and supported by the brand philosophy of 'Suno...
Dr R Shreedhar - Content generation is possible if you have many people keen on a social cause
He could well be described as one of the pioneers of the radio sector in India. Dr R Shreedhar has been with All India Radio for 30 years, has headed the media unit of the Indira Gandhi National Open University for five years, and was instrumental in starting the Gyandarshan, Eklavya and Vyas...
Music albums find regional channels, ad breaks better bet
Music albums prefer regional music TV channels as an advertising medium, and they prefer the commercial breaks on TV to programmes tailored for them.
Indians leads mobile music charge
It`s happening faster than you thought, and it`s happening right here.
Can India try the nano-ad Blinks formula, which has been successfully tried in the US? Or will we have to wait for homegrown inn
Take away the odd award at Cannes, and the bulk of advertising on radio in India continues to remain remarkably unremarkable.
Unesco Advisor Jocelyn Josiah - Community radio allows common people to be heard by the powerful
This is a hot seat," sighs Jocelyn Josiah, as we settle down for the interview. The lady is neck deep in her work as Advisor to Unesco, for Communication and Information, Asia. Under Josiah's purview are India, Nepal, Bangladesh, Sri Lanka, Maldives, Afghanistan and Pakistan.
B.A.G. Films managing director Anurradha Prasad - Aspiration is what we have to sell
Radio Dhamaal is the newest kid on the FM radio block in India. And, like any latter sibling, it stands to face a lot of comparisons with the older offspring, and needs to prove its mettle to hold its own in a field cluttered by the elder brothers. But Dhamaal, brainchild of the Anurradha Prasad...
