MUMBAI: The ninth edition of International Radio Festival (IRF) will be held from 29 October to 4 November 2018. This radio galore will be held at Valetta, Malta, which is Europe’s cultural capital for 2018.Having the niche of being the world’s first and sole conference, IRF’s first outing was at Z...
* Radio Mirchi regains top spot in Delhi where Fever plummets by -3.4%
MUMBAI: The ICC Cricket World Cup worked its magic for AIR FM 2 Gold too, which has leapfrogged to Joint #1 in Delhi and the Number 2 spot in Mumbai per Week 11 of 2011 (13-03-2011 to 19-03-2011). AIR FM-2 Gold's ratings are bound to get better for Weeks 12 and 13 which was when it aired live commentary for the super-exciting quarter final, semi final and final matches featuring India.
In Delhi, Fever Fm continued its downward spiral, losing 3.4 percentage points in market share in Week 11 – nearly three times what it lost in Week 10 (1.2%), to close the week with a total of 19.2% market share, which is marginally behind the week's joint leaders, Radio Mirchi and AIR FM-2 Gold, by 0.2% Delhi saw Radio City and Red FM grow by 1.4% and 1.1% respectively. Radio City reached close to 11% market share (10.8%), growing significantly over its past 4 weeks' average of 9.4%. Red FM too grew from a past-4-wks' average of 9.1 to close Week 11 at 9.6%; last week, it was at 8.5%.
In Mumbai, Radio Mirchi retained its top spot to close its Week 11 market share with a 0.3% growth at 16%. It was followed by AIR FM-2 Gold at 14.1%, with Radio City (down 0.6%) close behind at 13.7%, followed by BIG FM at 13.6% and Red FM (down 0.9%) at 12.4% and Fever FM at 6.4% (down 1.2% over Week 10) at a distant number 6.
Bangalore saw BIG FM growing from 18.2% market share of Week 10 by 0.9% in Week 11 to a market share of 19.1 %, ahead of Radio Mirchi, which too grew by 0.5% to close Week 11 at 18.2%. Other stations that grew in Bangalore in Week 11 were SFM/RedFM by 0.6% and AIR FM Rainbow by 0.5%.
Kolkata, which seemed to have frozen last week, is still tepid in terms of movement in Week 11, seeing a high gain and drop of 0.4%. Radio Mirchi, with 21.8% market share, retains its top spot with no change over last week, with BIG FM a distant No. 2 with a market share of 16.2% -- a 0.3% drop over Week 10. Friends FM, with a tiny growth of 0.2%, is still at No. 3 with 13.8% market share, and Aamar FM has returned last week's market share of 13% once again, to be at No. 4.
Hockey India League to amplify the reach of #IndiaKaGame across the nation
MUMBAI: BIG FM, one of India’s leading radio networks, has successfully concluded its purpose-driven campaign, ‘Bano India Ke Angdaata’, becoming the first radio network to nationally champion the cause of organ donation.
As part of its refresh, the radio network recently launched its flagship show Dhun Badal Ke Toh Dekho Season 3 with Pankaj Tripathi along with a new brand song with powerful vocals by Sushant Divgikar
